Uefa's Sponsorship Revenue to Exceed €1 Billion Next Year

Uefa is set to exceed €1 billion in annual sponsorship revenue for its club competitions starting next year, with a projected increase of over 40%. New global sponsorship deals are nearing finalisation, including partnerships with a payments provider and a technology partner. Existing agreements include AB InBev and Pepsi, with Nike in negotiations to replace Adidas as the match ball provider.

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