Rum Sales Surge as Premium Options Gain Popularity
Rum is experiencing a renaissance, with UK sales reaching £1.1 billion by the end of 2023 and expected to grow by 3% annually until 2027. The trend reflects a shift towards premium, artisanal rums, moving away from lower-quality options. A taste test of 30 small-scale and indie labels highlights the best choices for cocktails and sipping neat.
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