Palantir launches $239 chore coat amid tech fashion trend

Palantir recently launched a $239 denim chore coat as part of a trend among tech companies to embrace fashion and enhance their brand image. The coat, described as embodying 'rugged utility, enduring style', is made in Montana and aims to connect with consumers aligned with Palantir's mission. This shift reflects a broader movement within Silicon Valley towards tasteful branding.

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