Gen Z Leads Cinema Revival with Increased Attendance
Generation Z, born between 1997 and 2012, emerges as the most frequent cinemagoers, with 87% attending at least one film in the past year. This trend signals a revival in cinema attendance, with 2026 projected to be the best year for the global box office since the pandemic began. Many Gen Z individuals seek social experiences beyond digital entertainment, finding them in cinemas.
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