Drake's Iceman Album Aims to Reclaim Audience After Kendrick Lamar Feud

Drake's new album, Iceman, aims to reclaim his audience after a feud with Kendrick Lamar that alienated female fans. His promotional tactics include quirky stunts in Toronto, such as an ice block reveal for the album date. Despite being the highest streamed rapper, he faces ongoing criticism within the hip-hop community.

Read the full story at The Guardian AU→