Chilled Red Wine Trend Emerges Among Gen Z Drinkers

Chilled red wine is becoming a summer trend in 2026, particularly among Gen Z drinkers, with 56% preferring it cold, according to Ocado. Wine expert Tom Gilbey suggests serving red wine at around 10°C for optimal taste, advising a quick chill in the fridge or an ice bucket. This shift marks a departure from traditional room temperature serving.

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